Cycling

Giant Bikes Real Riders Sponsorships 2011

Instead of only sponsoring professional athletes, one sports company is planning to officially sponsor real people. Thirty cyclists of any age, ability or riding style will be chosen to become the new faces of the brand, receiving an official Giant Sponsorship package consisting of a contract, brand new bike and cycling gear.
Great initiative by Giant Australia and hopefully followed soon by other sections in the world as well. Read more about this real riders sponsorships by Giant at firtsoffthebike.com.

· · · ◊ ◊ ◊ · · ·