Month: August 2012

Inov-8 TrailRoc 2013

The Inov-8 TrailRoc has quickly become popular amongst trail runners that seek lightweight in their shoes. For 2013 Inov-8 will release a new line of trail shoes based on their anatomic last, a last with a wide comfortable toe box. The 2013 collection will consist of varying thicknesses of midsoles and ranging from 0mm to 6mm heel drop. Via

Chamonix Zermatt route by Iker Karrera

World famous Spanish UltraTrail runner Iker Karrera finally gets to run the famous Chamonix Zermatt Glacier Route, that stretches from France to Swiss across the Alps. It took Karerra only 21h 20m to perform this incredible job. A record that will go down in the history of trailrunning.

Deux North HUNT1 video

#HUNT1 from Deux North on Vimeo. Brothers, James and Dylan Nord grew up together going on adventures, riding their bikes, building forts, and playing pretend. A few decades later they were still riding bikes, racing them now, but had lost the adventure and childish fun of their youth that they couldn’t forget. They decided to create something that would allow them to step outside of their modern adult lives and experience the unabashed freedom and thrill they knew growing up, but had lost as adults. And so Deux North was born as a way to say, “I’m still young.” Deux North’s first story begins with the Summer Hunt Series, ten trips north, to the high peaks of the Catskill and Adirondack Mountains in New York City’s backyard. Every hunt in the series is designed around friendship, adventure, and challenge, and each is told beautifully in film, photo, and word.

Monument by Rosie Lee

The 2012 sporting calendar is a unique pinnacle in British sport and creativity. As an agency (UK) that prides itself on high-end sport art direction and creative concept development Rosie Lee wanted to celebrate this fact. The project is titled Monument. [one_half]Working with photographer John Ross, Monument explores and develops a unique casting technique first utilised in John’s 2010 project Impressions. Identifying a link between Greek sculpture and the alabaster-like visuals produced from this method of casting, it documents, preserves and celebrates outstanding athletic achievement.[/one_half] [one_half_last]Representing 10 disciplines, athletes were cast to display the physical attributes specific to their sport – the swimmer’s shoulders, the fencer’s poise, the specific twist of the relay baton pass. Our attention to the minutiae of correct pose and form is in direct homage to the unwavering dedication of the athlete as they train to be the best in their field. More can be seen on the Rosie Lee website.[/one_half_last]